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Privacy Policy

This Privacy Policy explains how information about you is collected, used, and disclosed by American Mountain Supply, LLC (AMS) when you access or used our website or other online or mobile services or applications, set up an account with us, or otherwise interact with us. We may supply different or additional notices of our information practices specific to certain programs or activities.

Collection of information

Information You Provide to Us. We collect information you provide directly to us. For example, we collect information when you shop in our store; create an online account or profile; use the interactive areas and features of our website; make a purchase; sign up for mailing lists; and when you email, call, or otherwise communicate with us.

The types of information we may collect include your name, address, phone number, fax number, email address, zip code, photos videos, social media username, payment information, demographic information, information about your interests and preferences, or other information you choose to provide. In some cases, we may also collect information you provide about others, such as when you request that we deliver product to someone else. We will use this information to fulfill your requests and will not send marketing communications to your contacts unless they separately consent to receive these types of communications from us.

Information we collect automatically. When you purchase or return a product, we collect information about you when you access or use our website or transact business with us including:

Transaction Information: When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the purchase/return. Log Information: We obtain information about your use of our websites, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our services. Device information: We collect information about the computer or mobile device you use to access our services, such as the hardware model, operating system and version, unique device identifiers, mobile network information, and browsing behavior. Information collected by Cookies and other Tracking Technologies: We may use cookies, web beacons, and other tracking technologies to collect information about you and your interaction with our services including information about your browsing behavior, purchase behavior, and other engagement with the services. We use this information in one or more of the ways described in the Use of Information section below. Most web browsers are set to accept cookies by default, but you can usually change your browser settings to remove or reject cookies.

Information we collect from others sources. We may also receive information about you from other sources and continue or link that with information we have about you. For example, if you use your credentials from a third party social media site to log into your account or interact with us we may collect information about you, such as your name, account information and friends list, in accordance with the authorization procedures determined by such social media site.

Use of Information

We use the information we collect about you for a variety of purposes, for example to:

Provide and deliver products and services, process and complete transactions and send you related information, including purchase confirmations, invoices, updates, security alerts, recall notices and support and administrative messages; provide, maintain, and improve our services; investigate and prevent fraudulent transactions and other illegal activities; respond to your comments and questions and provide customer service; communicate with you about AMS and partner products, services, offers, promotions, news, upcoming events, and other information we think might be of interest to you; monitor and analyze trends, usage and activities; personalize the service we provide and provide advertisements, content, or features that are targeted toward your interests; link or combine with other information we receive from third parties to help understand your needs and provide you with better service; and carry out any other purpose for which the information was collected.

We are based in the United States and the information we collect is governed by U.S. law. By accessing or using our services or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.

Sharing of information

We may share personal information about you outside of AMS and its affiliates, including as follows:

With third parties who complete transactions or perform services on our behalf; when you sign up for and participate in the interactive areas of our services certain information about you may be displayed publicly on our services and on third party sites such as your photos, stories, posts, product reviews, wish lists and other information you choose to provide; in connection with, or during negotiations of, a corporate business transaction, such as a merger or acquisition of all or a portion of our business to another company, joint venture, corporate reorganization, insolvency or bankruptcy, financing or sale of company assets; In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation; to enforce our agreements policies or to protect the rights, property, and safety of AMS, our customers, or any other persons; and with your consent.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Social Sharing Features

The services we have may offer social sharing features or other integrated tools, which let you share actions you take on the services with other media and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.


AMS takes reasonable measures, including administrative, technical, and physical safeguards, to protect information about you from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.

Your Choices

Your information. You may update or correct your online account information by logging into your online account and updating your information or by calling AMS customer service. You may also email us at if you wish to deactivate your online account, but note that we may retain information about your for legitimate business purposes or as required by law.

Promotional Communications. You may opt out of receiving promotional communications from AMS by following the instructions in those communications. If you opt out of promotional communications, we may still send you non promotional emails such as emails about your purchases, account, or out ongoing business relations.

Location information. You also have the ability to turn location based services on and off by adjusting the settings of your internet browser or mobile device.

Third Party Advertising, Analytics and Services

We allow third parties to service advertisements on our behalf across the internet and to provide analytics services. These third parties may use cookies, web beacons, and other technologies to collect information about your use of our services, including your IP address, web browser, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by AMS and these third parties to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our services and other websites, and better understand your online activity. This policy does not apply to, and we are not responsible for, third party cookies, web beacons, or other tracking technologies and we encourage you to check the privacy policies of these third parties to learn more about their privacy practices.

Changes to this policy

AMS may change this Policy from time to time. If we make changes, we will notify you by revising the effective date above and in some cases we may provide you with more prominent notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Policy to stay informed about our information practices and the ways you can help protect your privacy.

Contact Us

If you have any questions, comments or concerns about this Policy or about our privacy practices, please call our customer service representatives at 303.772.7236 or send an email message to You may also direct your privacy related comments or questions to the following address:

  • American Mountain Supply, LLC
  • Attention: Privacy Officer
  • Post Office Box 1842
  • Longmont, Colorado 80502